The Indian paint industry just witnessed one of the biggest shifts in decades.
JSW Paints, part of the powerful JSW Group, has made a bold and game-changing move by acquiring Akzo Nobel India — the company behind the iconic Dulux Paints — in a massive ₹13,000+ crore deal.

This is not just another business announcement.
This is a revolution in the Indian paint market.

What Exactly Is the Deal?

Let’s simplify it:

• JSW Paints will buy 74.76% stake in Akzo Nobel India
• Dulux Paints (a top global brand) comes under JSW Paints
• The deal value is ₹13,000 crore+ (≈ $1.6 billion)
• JSW will also make an open offer to buy the remaining shares from the public

With this single move, JSW Paints becomes the 4th largest paint company in India — instantly.

Why Did JSW Paints Make This Bold Move?

Because JSW Paints wants to scale fast and compete seriously with:

• Asian Paints
• Berger Paints
• Nerolac

By acquiring Dulux, JSW instantly gains:

✔ A premium and globally trusted paint brand
✔ A strong dealer + distributor network
✔ Increased reach across India
✔ Faster expansion in both decorative & industrial paints

This is a strategic shortcut to leadership.

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What Will Happen to Dulux Now?

Here’s the good news:

• Dulux Paint will continue as a premium brand
• Its product quality and identity remain unchanged
• JSW Paints will manage sales, distribution, and marketing
• The global Akzo Nobel company will continue operating in R&D and powder coatings in India

So Dulux isn’t going anywhere — it’s only getting stronger.

How Is JSW Funding This ₹13,000 Crore Deal?

Through a balanced, strategic mix:

• 1/3rd from JSW’s own internal savings
• 1/3rd through debt (loans)
• 1/3rd from private equity investors

This shows confidence, stability, and long-term planning.

What Does This Mean for India’s Paint Market?

A lot is about to change:

🎨 Indian paint market size: ₹80,000 crore
🎨 JSW aims to enter the Top 3 within 3 years
🎨 Strong competition for Asian Paints, Berger & Nerolac
🎨 More choices, better quality, and competitive prices for consumers
🎨 Faster innovation and better colour solutions

Consumers benefit.
Dealers benefit.
The industry grows.

Future Plans of JSW Paints with Dulux

JSW is preparing for:

• Expanding to 25,000+ paint dealers
• Growing decorative and industrial paint lines
• Offering premium quality at affordable prices
• Launching new technologies and innovations
• Creating thousands of new jobs

The result: more colours, better durability, improved finishes, and smarter painting solutions for every Indian household.

Conclusion: A Bright and Colourful Future Ahead

This mega acquisition is more than a business deal — it’s the beginning of a new era in India’s paint industry.

JSW Paints + Dulux combines:

• Global quality
• Indian scale
• Modern innovation
• Affordable pricing

Together, they are ready to transform homes, businesses, and industries across India.

And if you’re planning to paint your space, you now have better options, better pricing, and expert support from Paint Sutra whenever you need it.